Where is Google going?
Google, the word came out of the word 'googol' which is a very very very large number, that is, digit 1 followed by 100 zeroes. The founders originally wanted to name it 'googol' it seems but apparently there was a spelling error and they ended up creating a new word and now, a widely used new verb.
Given Google's ambitions it is trying to do something very very very big. It wants to organize the world's information. It is well on its way to do. You can now search the scholarly papers, search university web sites, search books and even search blogs. I think the big thing will be to organize all the information in the world. Say by the year 2025, it will know every details of the lives of registered users on their site (or it could use geo-location services to find where these unregistered users are and show them their sponsored links). It will know where they live, what they eat everyday, where they go to work, how frequently they go out, etc.
Google has already made strides in that direction by starting the Gmail service a few years back. It knows who we are, who our friends and contacts are, how frequently we email them and so on. It can also know what we search for since most of us now have the Google Desktop software on your PCs and MACs. It can know what we shop for by tracking the purchases from the Froogle site. It can also tie in their newly launched Google Base classifieds service to the individual profiles from Gmail to determine what everyone is trying to sell and buy. So given all that I think by 2025 we will be leading lives based on how Google wants us to.
Google is also making forays in the Biotech space and soon they will have products that will be able to maintain the genetic makeup of every registered user. This could start off as a free service where an individual provides their DNA sample for a free analysis to determine if they have a genetic disorder or are prone to one. Once Google has that information, they can sell it to pharmacy vendors or just do what they do best - show relevant ads related to your genetic makeup.
Google has bought a lot of dark fibre optics network over the last few years. It is also offering free Wi-Fi internet access in some places. It can setup web cams worldwide to track where their registered users are and show them ads based on their current location/destination. So I travel to the US and Google knows I am going to do before the immigration officials do and they have the welcome mat ready for me. Oh I can't wait for 2025!
With all this the big question is, can we trust Google? I would like to say yes since Google's mission is not to be evil :-)
Given Google's ambitions it is trying to do something very very very big. It wants to organize the world's information. It is well on its way to do. You can now search the scholarly papers, search university web sites, search books and even search blogs. I think the big thing will be to organize all the information in the world. Say by the year 2025, it will know every details of the lives of registered users on their site (or it could use geo-location services to find where these unregistered users are and show them their sponsored links). It will know where they live, what they eat everyday, where they go to work, how frequently they go out, etc.
Google has already made strides in that direction by starting the Gmail service a few years back. It knows who we are, who our friends and contacts are, how frequently we email them and so on. It can also know what we search for since most of us now have the Google Desktop software on your PCs and MACs. It can know what we shop for by tracking the purchases from the Froogle site. It can also tie in their newly launched Google Base classifieds service to the individual profiles from Gmail to determine what everyone is trying to sell and buy. So given all that I think by 2025 we will be leading lives based on how Google wants us to.
Google is also making forays in the Biotech space and soon they will have products that will be able to maintain the genetic makeup of every registered user. This could start off as a free service where an individual provides their DNA sample for a free analysis to determine if they have a genetic disorder or are prone to one. Once Google has that information, they can sell it to pharmacy vendors or just do what they do best - show relevant ads related to your genetic makeup.
Google has bought a lot of dark fibre optics network over the last few years. It is also offering free Wi-Fi internet access in some places. It can setup web cams worldwide to track where their registered users are and show them ads based on their current location/destination. So I travel to the US and Google knows I am going to do before the immigration officials do and they have the welcome mat ready for me. Oh I can't wait for 2025!
With all this the big question is, can we trust Google? I would like to say yes since Google's mission is not to be evil :-)
posted by ga2n at 6:55 PM
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